How to Market your Photography business in a Creative way
One of my biggest inspirations in photography is classic cinema, specifically a film genre called neo-noir and italian giallo.The first one is known for its meticulous use of light and shadow, creating chiaroscuro and the second for its employ of strongly stylized and occasionally surreal uses of vibrant colors. I’ve always been captivated by both genres so I developed my own style by merging both and called it neon noir. I love vibrant colors and unusual combinations, but I the same time I love balancing the darkness and the light in my pictures.
Because of that I decided to create a series of photo shoots where this two genres could be merge and where I could put to test my cinematography skills, by not only taking a portrait but telling a story as if it was a snap shot from a movie. To make this happen, I wanted to have all of those photographs displayed in a way that could be portable and useful for future job related interviews. So I planned and designed a “creative portfolio set” that included the following: A matte black wooden box with my logo printed on both sides, containing my 10 best shots of my Neon Noir project; and a card that I designed meant to be a “short” resume/introduction about me and my skills.
Some of the valuable things that I was able to learn through this project was to reach out and speak to people even though I might not know them, because for these photoshoots most of the models in my pictures where people that I had to reach out through social media (without knowing them) and just ask. And 100% of the time, it worked and I felt as if the creative ideas and impulses had no limit because I overcame my fear of reaching out.
If you would like to have a box like this one for your own portfolio or to send to your clients you can design it yourself and order it through McKenna Pro Website.